

Such experiences are now shunned at a time when shoppers have to abide by social-distancing rules. Employees unwrapped toys, for instance, so that kids could try them out.ĭuring a visit to the New Jersey store in late 2019, kids shot Nerf blasters and sat in a circle for story time while Geoffrey, the chain’s mascot, roamed around. Toys R US EDU Jr Scientist Combo Set - Microscope & Telescope Toys R Us - New Breathe easy. This sturdy make-believe telescope mounts on any playset to provide imaginative fun for young pirates, explorers and ship captains. The two shuttered locations were about 6,500 square feet - about one-seventh of the size of the old Toys R U stores and emphasized hands-on experiences. “Consumer demand in the toy category and for Toys R Us remains strong and we will continue to invest in the channels where the customer wants to experience our brand.”


“As a result of COVID, we made the strategic decision to pivot our store strategy to new locations and platforms that have better traffic,” Tru Kids said in an emailed statement Friday.
